Google Adwords Displaying Products

Greetings All,

I know that this has been in testing since 2007 but I’ve been seeing it more & more often recently.

What happens is that you search for a product & when the results are displayed you see the normal adwords ads, but one of them (this can be above the results or on the right hand side) will have a hidden div & the text “Show products from RETAILER for SEARCHTERM” it might look like this (at the top):-
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